In a Nutshell
Title: Contagious: Why Things Catch On
Author: Jonah Berger
Publisher: Simon & Schuster
Date of Release: March 5, 2013
Rating: 5 out of 5
Why do some things catch on and others don’t? According to Jonah Berger, a professor at the Wharton School at the University of Pennsylvania, it depends on whether the particular thing or thought or whatever gets word of mouth. What’s more he’s broken down that even further to determine why people communicate about something and not others. That’s when this book gets really interesting. He has a theory with the acronym STEPPS that parses out what needs to happen for something to go viral.
Berger uses some great examples and has an engaging style that made this a quick read for me. I usually move a book off my Kindle once I’ve read it. This one is staying on for a while as I re-read portions. I highly recommend.
Have a good week!